Review by Adam Jones - MUSIC FARMER 5
R&B Aficionado Returns with a Bang
Striking like a lightning bolt in the serene night sky, 30GKHO's newest release, "Boomerang," is a meteor shower of pure R&B artistry. Crafted meticulously under the banner of Everything Money Entertainment (EME), this epic song marks the label's triumphant return after a temporary hiatus, and quite fittingly, it's a beauty.
It's hard not to marvel at 30GKHO's vocal prowess - an intoxicating blend of Jamie Foxx's soulful resonance, Usher's smooth fluidity, and the lyrical depths of The Weeknd. This unique fusion is sprinkled over a gritty trap drumbeat, adding an intense undercurrent to the alluring ambiance. His voice weaves effortlessly through this sonic landscape, bathed in a beautiful, shimmering reverb that magnifies his emotional outpouring.
"Boomerang" is an auditory voyage. It takes you on a journey, hopping from one neon-lit nightclub to another under the trance-like spell of its glowing synths and percussive, melodic undertones. It's akin to watching the Northern Lights while sipping on the potion of 30GKHO's sensual yet sophisticated storytelling.
The relatability of the track is its secret weapon, born from the artist's encounters. The inspiration behind "Boomerang" is a girl who, much like the boomerang in the title, keeps rebounding into 30GKHO's thoughts. This results in a magnetic and nostalgic song, highlighting the artist's knack for universalizing his personal experiences.
It's hard not to marvel at 30GKHO's vocal prowess - an intoxicating blend of Jamie Foxx's soulful resonance, Usher's smooth fluidity, and the lyrical depths of The Weeknd.
The song crescendos unexpectedly, concluding with a dramatic punch - "Every time I leave I'm coming home." The abrupt ending enhances the narrative, reflecting the unpredictable nature of his inner emotional journey.
Collaborating with Billy Busthead, EME's lead producer, 30GKHO has demonstrated his unerring instinct for potent song-making. He creates music that feels like a spontaneous, intuitive ride, all while telling deeply personal stories that resonate with listeners.
From an artist who began his journey on the streets, found his refuge in the studio, and now seeks to touch hearts globally through his music, “Boomerang” is more than a song - it’s a resilient auditory journey. 30GKHO's artistic growth and the profound transformation of his life experiences imprint itself into his music, leaving an indelible mark in the whole landscape of the R&B genre.
Available on all major streaming platforms from June 22nd, "Boomerang" is the adrenaline the music world craves. If this single is any indication, 30GKHO's is poised to become an unstoppable force.
Check out "Boomerang" by 30GKHO below!👇
Streaming Platforms: https://symphony.to/30gkho/boomerang