Fitch Means “Pretend” - rising R&B artist defines the sound of a new generation

May 30, 2020

Review by Adam Jones


The music industry is becoming flooded with mediocre & barely talented individuals. I can happily say that FITCH MEANS is NOT one of those artists. Fitch Means is one of the few that is not only talented, but incredibly gifted. From what I can tell on his new track “Pretend”, he is redefining the modern R&B scene with a brand new approach, while also staying true to the golden qualities of traditional R&B. 


I review many R&B tracks, and “Pretend” stands out amongst the rest. It is a song about the complex nature of being in a relationship. FITCH MEANS' vocal performance on the soaring standout hook, “don’t wanna pretend no more” will cut through you like a jagged dagger - you can feel the passion, and the heartache. It is extremely rare for artists to be able to accurately present their feelings through their vocal performance - it’s what defines the cream of the crop. Fitch Means not only does this effectively, but astonishingly well.


FITCH MEANS is a rare gem. In regards to the single "Pretend" - the production is great, his performance is great, and the music video is fire.


Don’t wait! Check out FITCH MEANS and his new single “Pretend” at the links below!

Link to the Single:

Link to the music video:

Other links: